Micello Maps Integrated Into SystemicsCode’s Private Ad-Exchange Platform Enables Targeted Mobile Ads At Venues

Micello’s indoor maps enable hyper local context and location based advertising in SystemicsCode’s Ad-Exchange platform to deliver the next generation of programmatic digital advertisements.


Micello, Inc. a leading provider of indoor maps and SystemicsCode, a provider of private Ad-Exchange and Analytics Platform, announced their partnership to provide hyper-local context and location based advertising services for venue owners.

Under this partnership, Micello maps are integrated into the AdMoln platform enabling brands, agencies, venue owners and system integrators to deliver and monetize hyper-local contextual and advertising services. The integrated platform is a complete digital programmatic advertising solution providing advertisers and publishers with a combination of analytics, forecasting, workflow, targeting, and ad campaign optimization tools.

“At SystemicsCode, our core function has been to provide big data predictive analytics to venue owners for making efficient business decisions related to strategies and operations.” said Peter Bunus, CEO of SystemicsCode, “By integrating Micello maps into our programmatic advertisement platform, brands and advertisers will be empowered to attract their target audience by displaying real-time deals and offers on the map when potential customers are in the vicinity of a venue.”

“We’re glad that SystemicsCode has integrated with Micello,” said Ankit Agarwal, CEO of Micello, Inc., “With this integration, advertisers can deliver precisely the right message to the targeted consumers most likely to buy their products and services, at the right time and in the most relevant context.”

About SystemicsCode

SystemicsCode is a company offering big data predictive analytics, marketing automation and retail intelligence solutions. Analytics has become a path to value. Having big data capabilities can help companies become more efficient and improve overall competitiveness. At SystemicsCode, we have assembled a great team of big data specialists that are crunching large amounts of data to help data intensive organisations to maintain their competitive advantage.

To learn more about Systemicscode, please visit http://www.systemicscode.com

About Micello, Inc.

Micello is a worldwide leader providing indoor maps and navigation data. Micello’s products include a global maps database, developer platform and SDKs, and a marketplace of integrated solutions. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world. Micello is headquartered in Santa Clara, California with operating offices in Ahmedabad, India and Tokyo, Japan.

To learn more about Micello, please visit http://www.micello.com.

For media enquiries please contact:

Peter Bunus 
Tel: +1 650 441 5203 
Email: peter.bunus@systemicscode.com

Micello, Inc. 
Krishna Jani 
Marketing & Communications 
Tel: +14087392738 
Email: krishna.jani@micello.com